Trying to figure out how to sell your artwork and price your prints on marketplaces like Etsy, Art Lovers, and BlueThumb? With PrinTribe, creating a successful art business is a lot easier than you might think!
As artists ourselves, we know how overwhelming it can feel to get your artwork out there – and with such an abundance of platforms, costs, and other logistics to consider, it certainly isn’t easy to navigate.
That’s why we’ve made it simple to not only create your print-on-demand products, but also easy to sell them. Now is the best time to hop on the ecommerce train and sell your art online. In 2022 alone, over 50% of goods in Australia were purchased online – which isn’t surprising when you consider how much time we all spend on our screens.
Buying art online is no different! Everyone’s looking for the easiest, fastest, and most convenient way to buy their art. But how can you keep up with such a high demand, and stand out from your competition?
We’ve got you. Keep reading to find out just how easy it is to sell your art online using our tips and tricks
How to Price Your Print-On-Demand Art
Pricing can be the ultimate deciding factor as to whether your art business is successful. While it isn’t necessarily the sole factor that determines your success, it’s important to price your products accordingly so that you’re not missing out on making a profit.
If your products are priced too low, you won’t ever break even. If they’re priced too high, then you may lose potential customers to more affordable competitors.
That being said, your art speaks for itself! Your art and your hard work are worth more than you probably think, so just do your research and use these tips to make sure you’re taking into account all the costs and correctly pricing your art.
Select Your Product(s)
Before anything else, you need to know what you’re actually selling – which print-on-demand products are you going to offer on your website? This will give you a clearer idea of the exact products you need to consider in your pricing.
Head to our Product Page and browse through our range to find the perfect products for your art. From Framed Prints to Wallpaper, there are plenty of options to choose from, giving you the freedom to customise availability and product range on your site
Research Your Product Expenses
- The first product cost to consider is the product you choose from the PrinTribe range. This product price is your starting cost price.
- You’ll then need to make sure you pay yourself for the time you’re putting into creating your masterpieces.
- Consider how you will charge shipping. Shipping prices are calculated at checkout, and pricing varies depending on the destination location and size of the package. Simply select your preferred carrier and speed of delivery, and we’ll take care of the rest.
- To establish your recommended retail price (RRP) you’ll need to consider several factors – for example, think about whether your artwork will be limited or open edition. Other things to consider include the prices of supplies you’ve used to create your art, like canvases and paint.
Determine Your Profit Margin
Your profit margin lets you know how much you need to charge on top of any original costs in order to break even.
Use this simple method to help you understand how your profit margin comes into play with your production costs and retail price:
Production Cost(s) + Profit Margin = Total Retail Price
A profit margin upwards of 40% is possible, and in some situations, an even higher profit margin is acceptable. While you should never underestimate your worth as an artist, you still must consider your competition.
If your total retail price is exponentially higher than your competitors, it’s near impossible to compete. Just remember that you can always increase your prices as your business becomes more recognised and established. But when you’re just starting out, it’s only normal to size-up against your competition.
Images and Naming
Now that your pricing is sorted, it’s time to take a sigh of relief and get onto the more fun part of setting up your website.
Create Your Product Image
Creating your product image is important as it helps build authority on your website. When people see that you care about how you’re presenting your art, they’ll feel confident to purchase from you.
After creating your product using our user-friendly platform, you can then download the finished artwork image. With our high-quality tech, you’ll be set up in seconds with your very own high-def picture that you can use for marketing purposes.
As well as displaying this product image on your website to give your customers an accurate view of your art, you can also use it on your social media pages. No need to take time to set up the right lighting, use an expensive camera, and find the perfect angle – our platform gives you exactly what you need to set up your products on your website.
Name Your Product(s)
The names of the products on your website play more of a role than you might think – they aren’t just there to describe what your customers are looking at. In fact, there are two main reasons why you need to name your products using specifications (e.g., Artwork Name - 75x100 - Australian Oak Frame - Cotton Rag Paper Print).
- The first reason is that your product names are important for SEO purposes. With insightful specs such as “Oak Frame” or “Cotton Rag Paper” in your product name, you’re letting search engines like Google know exactly what you’re selling. Then, when someone searches for those specs in the search bar, your website is more likely to show up on the first page. Of course, there are other factors that come into play, but it’s just a good idea to list these key features to help give your business a kick start.
- The second reason is quite straightforward - the name of your product helps give your customers an immediate and clear view of what they will receive if they purchase it. Many people skim through websites at first glance, so if they can immediately see what they’re getting without having to click too far, then you’ve caught their attention, making it more likely that they’ll continue exploring your site.
SEO Best Practice
We’ve already spoken about SEO and the importance of including specs on your website in product names, but don’t forget about those product descriptions!
Search engines like Google also take into account the content you’re writing in your product descriptions, so it’s important to optimise them to ensure better exposure and increased traffic online.
When creating your product descriptions for your artwork, use key descriptors. These include the colour of your artwork, the theme, and even think about what kind of interior styles are best suited to your art (e.g. Eclectic, Mid Century Mod, Modern, etc.).
By including this information, your future customers will be able to find your artwork and website much easier and faster.
Now that you’ve got a better idea of how to establish your own successful art business and sell on any marketplace with ease, it’s time to get started! Find the perfect product(s) and get those images, names, and descriptions up and running. Need a helping hand? We’re always around to answer any and all of your questions, so please don’t hesitate to get in touch with our team.
