New Year, New Products – How to Boost Your Art Business in 2024

As another year rolls around, what are you doing to stay on top of the game and make your art stand out? It’s time to jump on that new-year energy and appeal to your customer’s desires to start fresh – and one of the best ways you can do that is by offering them something new to get them excited for new beginnings.

When your customers see that you’re making an effort to stay on top of trends and create new, innovative pieces, they’ll feel more confident in being a loyal customer with you. They’ll notice your efforts, and they’ll appreciate your attentiveness to meeting their own needs. That’s where launching a new product comes in – you’re offering them something fresh, different, and exciting.

You’ll find everything you need right here at PrinTribe to launch a new product type (or several, you do you!) to expand your offerings and even attract new customers.

We’ll walk you through why it’s so important for your business to get onto the new-year trend, how to choose the best product for your personal needs, market trends, design strategies, and marketing techniques that will all come together to help you launch a new product with complete ease.

Let’s make 2024 your year! Keep reading to find out how to boost your art business in 2024.

Why Should You Promote New Products to Your Customers?

Introducing new products is like opening a window to fresh possibilities for your art business. It’s not just about diversifying your portfolio – it's about keeping pace with the dynamic art world and your customers' evolving tastes.
Here’s why embracing new products is a game changer:

How to Choose Your New Products

When deciding on which product or products you want as a new addition, think of it like you’re curating an art exhibition. Each product should resonate with your artistic identity and appeal to your audience. 

Consider what has worked in the past and what could be the best big hit. Does your art style lend itself better to large, immersive formats? Or more intricate, detailed designs? If you’re already offering products from our Classic range, is it time to offer the Premium version for those willing to spend that little bit extra?

Thinking about these aspects will help guide you into making the perfect choice for your next big product reveal.
Take a look at a summary of our products to see which one would suit you best:

Premium Products

Our Premium Frames and Premium Canvases are a testament to quality and luxury. These products cater to customers who are looking for more high-end, durable art pieces for their spaces. 

Premium Frames add an elegant touch to artworks, offering a sophisticated display option, while our Premium Canvases bring a richness and depth to prints, making them stand out in any room. 

Any products in our Premium range are ideal for artists whose work is bold, expressive, and designed to make a statement.

Classic Products

Our Classic Frames and Classic Canvas products are the cornerstone of any art business. They offer familiarity and reliability, which are qualities that are always in demand. 

These products include standard frames and prints that cater to a broad audience, making art accessible and appealing to all. They are perfect for artists who value traditional presentation and are wanting to reach a wide range of customers.

Rolled Prints

Our Rolled Paper and Canvas prints combine the finest quality materials with the highest levels of craftsmanship. The result is a truly bespoke piece that allows your customers the ability to customise their framing and display options.

These are an excellent choice for a fresh, new offering as you’re giving them the choice to experience a more personalised framing experience.

Our Top 5 Tips for Launching New Products the Right Way

Launching new products should be as exciting for you as it is for your customers. With these top 5 tips, you can streamline the process, minimise stress, and maximise impact when selling your art.
Let’s dive into these hot insights to help you introduce your new offerings with confidence.

      1.  Consider Market Trends

Stay on top of what’s hot and fresh in the art world. Are minimalist designs trending? Or is there a surge in abstract expressionism? While you should always stick with your style, aligning your new products with these trends can help make them instant hits – especially if you’re sharing them on social media. Speaking of social media, it’s one of the best places to find out what people are obsessing over in the art scene.

      2.  Appeal to the New Year Energy

Leverage a sense of new beginnings! Try designing products that resonate with themes of renewal and having a fresh start. Think about colours and motifs that symbolise hope, growth, and positivity.

     3.  Build Anticipation

Start creating buzz well before the launch by using your social media, blog on your website, and creating an email campaign by sending out newsletters. All these tactics will basically tease your audience into getting excited about what’s up and coming in your range. You can even show behind-the-scenes glimpses or share inspiration behind your new products.

     4.  Simple Marketing Strategies

Never underestimate the power of social media and email marketing! Some of the simplest marketing efforts come from these platforms. They’re an excellent way to reach a wide audience using minimal effort – especially social media where you can have fun with your content! Doing collabs with other artists or influencers can also broaden your reach and get other people intrigued about what you’re launching.

     5.  Interact With Your Customers

Are you engaging with your customers enough? Make sure you’re interacting with them through social media comments, polls on your stories, contests, and even getting them to do surveys. This not only gives you valuable insights into what they want from you, but also makes them feel involved in your creative process.

Embracing new products in the new year is such a fun and exciting way to revitalise your art business and keep your customer base interested in what you have to offer. 

By considering market trends, tapping into new-year energy, building anticipation, and interacting with your customers, you can create a successful and stress-free launch.

Now it’s time to get to work! Explore our product range to find the perfect new addition for your brand. Let 2024 be the year you take your art business to new heights!